Charting the Future of Fisherman’s Wharf
Unlocking the Full Potential of Fisherman’s Wharf
Fisherman’s Wharf has long been one of the world's most iconic waterfront destinations—a place where sweeping bay views, deep maritime heritage, an active fishing fleet, celebrated seafood restaurants, and vibrant street life come together as a signature San Francisco experience.
Today, we have the rare opportunity to steward a once-in-a-century transformation: revitalizing this remarkable place by preserving critical view corridors to the bay and inner harbor and reimagining the existing asphalt seawall parking lot as welcoming green space for both locals and visitors.
By removing visual and physical barriers, introducing a maritime museum and a world-class fish market within the historic footprint, and reinvigorating the surrounding streetscape, our plan seeks to reconnect residents with their waterfront in meaningful and enduring ways.
This dynamic new waterfront park will feature a flexible entertainment pavilion and serve as a genuine community gathering place—for family picnics, cultural celebrations, performances, and select special events—breathing new life into the heart of Fisherman’s Wharf for generations to come.
Phase I: A Visionary Path Forward
Phase I: A Visionary Path Forward
Phase I centers on a visionary redevelopment of the Triangle parking lot as a sweeping public lawn and civic commons — a flexible, welcoming open space designed to become the Wharf’s new gathering ground. By transforming this underutilized asphalt lot into a vibrant expansive green, we create a signature public destination that enhances pedestrian connectivity, invites daily community use, and preserves the spectacular, unobstructed views of the San Francisco Bay that define this waterfront.
This new commons is envisioned as a dynamic, programmable space capable of hosting seasonal activations, concerts, cultural celebrations, and civic events, while also remaining open and accessible for everyday enjoyment. Designed to prioritize flexibility, public access, and the protection of view corridors to the Bay and beyond, the lawn will serve as a unifying anchor for the Wharf — a place where residents and visitors alike can gather in a setting that reflects San Francisco’s character and maritime heritage.
Phase II: From Inner Harbor to Pier 45
Protecting the Industry that Built the Wharf
We strongly support the Port of San Francisco’s Fisherman’s Wharf Forward initiative and view the removal of the former Alioto’s Restaurant building as an important first step in shaping the next chapter of Fisherman’s Wharf. Opening the inner harbor views and advancing plans for new public-facing amenities signals meaningful progress toward a more vibrant, accessible, and forward-looking waterfront.
At the same time, we see this as just the beginning of a broader vision — one that thoughtfully transforms the Jefferson and Taylor Street corridors, advances the redevelopment of the former Tarantino’s Restaurant site at Taylor and Jefferson as a world-class fish market and retail destination, and restores Pier 45 to its rightful place as the heart of San Francisco’s historic fishing industry. By strengthening and repairing infrastructures and existing structures, celebrating maritime heritage, and fully supporting the working waterfront, we can ensure the Wharf’s future remains rooted in the industry that built it.
